Creativity, Commitment and Excellence – these words describe the way that we approach our work and the kinds of products that we produce.

Education – we are passionate about contributing to development and progress in the Arab world and believe that education is key to this process.

Inclusivity – we aim to resource the Arab church as a whole, regardless of denominational differences.

Empowerment – we help create a channel for the Christian voice to be heard in the secular marketplace and equip believers to grow in their faith.

Community – we are a company that takes our corporate social responsibility seriously and want to make a difference in our community and our world.